TOM's Shoes

We had a really tight timeline for this shoot, less than a week from the initial meeting to the shoot date. Do to the tight deadline some of the early ideas involved simple or textured backgrounds and graphic treatments. Because Michelle and I couldn't help ourselves we came up with the theme of a family dinner. At least that was the universe we wanted to images to live in. We decided to show the transition from summer to fall by creating an indoor/outdoor space and incorporating fall textures and colors. We had to build the set instead of shooting on location because there were so many shoes and we wanted the look and feel to remain consistent from shot to shot. In the end we delivered substantially more images than would ever be used, simply because we had the set so dialed in. 

Styling by: Michelle Lateste

Photography by: Me

Here are some behind the scenes images, including rough whiteboard diagrams and some pictures of me pondering my small existence in the vast sea of apple-boxes. 

Its a Cultural Thing: Israeli Tech Workers in Seattle

This series was made for Jewish in Seattle. The brief was to create a series of timeless black and white portraits of Israeli tech workers who have immigrated to Seattle. The final images show sense of quiet confidence that they all share. 

Hagit Galatzer

Anat Brovman

Shirli Israeli

Adi Sapir

Beauty Day - for Zulily

Had a lot of fun shooting Health/Beauty products for Zulily. We made a big mess, but it was all worth it. 

Styling by : Michelle Lateste

Chi Shampoo